THE OPEL PHILOSOPHY

Opel’s roots go back more than a century. More than 110 years of looking confidently to the future, of putting all our energy into making your drive more rewarding. More than 110 years of passionate engineering summarized in the three words of our new guiding principle: “Wir leben Autos”. Wir leben Autos: The living expression of Opel’s values “Wir leben Autos” does not only refer to our German roots and the love we share for German engineering, it also expresses the strong emotion and passion that influences everything we do. The “Wir” communicates our shared enthusiasm and a strong positive “can do” attitude that enables us to develop clever, surprising and innovative products for our consumers. But we do not only build cars, we live for cars and the word “leben” expresses our high level of energy which can be felt by everyone whose life is touched by an Opel. They may feel this through the wealth of purposeful Opel features, insightful innovations or simply by our appealing, contemporary design.